How to start a website: from idea to launch
A domain is your address, hosting is the land and utilities, and the website is the place you build. Here is how every part fits together and which route suits your business.
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Understand the web. Skip the jargon.
Clear guides for business owners who need useful answers, not another dictionary of technical terms.
Start with what you need to do Learn only the terms that help Leave with a practical next step
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Three complete beginner guides, researched from primary sources and written around real business decisions.
What is GEO, and does your business need it?
Generative Engine Optimization is about making your information easy for AI systems to understand, verify and cite. The useful practices are less mysterious than the name suggests.
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SEO vs SEM: how people find you online
SEO earns visibility over time. SEM can buy visibility now. Learn what each one costs in effort, when each makes sense, and how they work together.
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More practical help is coming.
Website glossaryDomains, hosting, DNS, SSL and the other words people should explain properly.
Founder playbooksDecision guides for websites, online stores and business growth.
Research notesShort readings of the evidence behind search and website practices.
TemplatesSimple briefs and checklists you can use with any website team.