SEO
Search engine optimization. It is the work that helps useful pages become easier for Google and people to find without buying an ad.
Why it matters: it can bring steady discovery over time. Usually handled by your website or marketing team.Website glossary
Learn the words without reading a dictionary.
Use the cards below when a supplier, platform or report uses a website term you do not know yet.
The actual glossary
Each term explains what it means, why it matters and who usually handles it.
GEO
Generative Engine Optimization. It means making business information easy for AI answer systems to understand, verify and cite.
Why it matters: AI tools increasingly summarize choices for customers. Usually handled by content, search and reputation work together.SEM
Search engine marketing. In everyday use, it usually means paid search ads that can place a business near relevant searches.
Why it matters: it can bring faster visibility, but stops when spend stops. Usually handled by an ads specialist.Domain
The website address people type, such as caprigrow.com. It points visitors to the right website.
Why it matters: the business should control it. Usually approved and owned by the business owner.Hosting
The service that keeps the website files available online so visitors can load the pages.
Why it matters: weak hosting can make a site slow or unreliable. Usually handled by the website team with owner approval.DNS
The direction system that tells browsers and email services where the domain should go.
Why it matters: wrong DNS can break the website or email. Usually handled carefully by the technical team.SSL
The certificate setup that lets a page load over HTTPS, so the connection is encrypted.
Why it matters: visitors and browsers expect it. Usually handled by hosting or the website team.CMS
The main editing system behind a website, such as WordPress, Shopify or Wix.
Why it matters: it affects how easily the business can change content later. Usually chosen before building.Sitemap
A file that lists important pages so search engines can discover them more easily.
Why it matters: it supports crawling, but does not guarantee ranking. Usually handled by the website team.Cache
A saved copy of a page, image or file that can load faster for visitors.
Why it matters: good cache improves speed; stale cache can show old content. Usually handled in hosting, CDN or website settings.Plugin
An add-on that gives a website extra features, such as forms, payments, analytics or design blocks.
Why it matters: too many weak plugins can slow or risk a site. Usually handled by the website team.Analytics
Measurement tools that show how people find, use and leave the website.
Why it matters: it helps owners fix real problems instead of guessing. Usually owned by the business and configured by the website team.CTA
Call to action. The button, link or instruction that tells a visitor what to do next.
Why it matters: unclear next steps quietly lose enquiries. Usually written by the website or marketing team.Indexing
The process where a search engine stores a page so it can be considered for search results.
Why it matters: a page that is not indexed cannot rank normally. Usually checked in Search Console.Crawl
When a search engine or scanner visits pages and follows links to understand what exists.
Why it matters: broken links and blocked pages make discovery harder. Usually handled by the technical team.Redirect
A rule that sends an old page address to a new one.
Why it matters: redirects protect visitors and search value when pages move. Usually handled during rebuilds and migrations.Alt text
Short text that describes an image for accessibility and, where relevant, search understanding.
Why it matters: it helps people using assistive tools and clarifies meaningful images. Usually written with content.Core Web Vitals
Google's user-experience measurements for loading, responsiveness and visual stability.
Why it matters: they point to page problems visitors can feel. Usually handled by design and development together.LCP
Largest Contentful Paint. It measures when the main visible content has loaded.
Why it matters: slow LCP makes the page feel slow. Usually improved with image, hosting and code fixes.INP
Interaction to Next Paint. It measures whether the page responds quickly after a visitor taps or clicks.
Why it matters: poor INP makes forms, menus and buttons feel stuck. Usually improved by reducing heavy scripts.CLS
Cumulative Layout Shift. It measures whether content jumps around while the page loads.
Why it matters: jumping layouts cause mis-taps and frustration. Usually improved with stable image and component sizing.CDN
Content delivery network. It stores copies of website files closer to visitors so pages can load faster.
Why it matters: it can make a Singapore business feel faster to visitors in more places. Usually handled by hosting, DNS or the website team.Metadata
Small page labels that tell browsers, search engines and sharing previews how to describe a page.
Why it matters: weak metadata can make a useful page look unclear in search results. Usually handled when each page is written.Schema
Structured page facts that help search systems understand products, articles, services, reviews or business details.
Why it matters: it reduces guesswork for search systems. Usually handled by the website team and checked after publishing.Canonical
The preferred version of a page when similar addresses or duplicates exist.
Why it matters: it helps search engines avoid splitting attention across repeated pages. Usually handled during technical SEO checks.Robots
Instructions that tell search engines which pages or files they may be allowed to crawl or index.
Why it matters: one wrong setting can hide important pages. Usually handled by the website or SEO team.Responsive
A layout that adapts to phones, tablets and desktop screens instead of only working at one size.
Why it matters: many customers arrive on mobile first. Usually handled by design and front-end development together.Landing page
The page a visitor reaches after clicking a search result, ad, email, social post or shared link.
Why it matters: it should answer the visitor's next decision quickly. Usually owned by marketing and the website team.Conversion
The useful action the business wants from a visitor, such as a booking, enquiry, call, purchase or signup.
Why it matters: traffic without action can still be a business problem. Usually defined by the business owner before tracking is set up.Bounce rate
A signal that people may be leaving after one page without continuing to another useful action.
Why it matters: it can point to weak fit, weak copy, slow loading or unclear next steps. Usually reviewed with analytics.Backlink
A link from another website to yours.
Why it matters: relevant links can support trust and discovery, while spammy links should not be chased. Usually handled through useful content and partnerships.SERP
Search engine results page. It is the Google results screen where listings, maps, ads and answers compete for attention.
Why it matters: your page title, description and reputation affect whether someone chooses you there. Usually reviewed with search work.UTM
Short tracking labels added to a link so analytics can show where a visitor came from.
Why it matters: it helps separate Google, social, email and partner traffic. Usually handled by the marketing or website team.Website glossary and daily term game
Time00:00
Score0
Enter your name to begin.
Activity 01 · word of the day
Guess the term
No definition is shown during the round. Use the glossary below, then test your memory.
Type letters, or drag letters from the bank into the active row.
Activity 02 · connect the dots
Link terms to meanings
Draw a line from a term to the matching meaning. Wrong lines flash red and break.
Tap a dot on the left, then tap its matching dot on the right.
Activity 03 · fast Q&A
Answer fast
Choose the term that fits the situation.
Faster correct answers earn more points.
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