CAPRIGROW

Founder playbooks

Start from the situation, not the software.

Choose the business problem first. Each playbook turns it into decisions, preparation work, owner approvals and the most useful Caprigrow guide to read next.

A business website ownership map covering the accounts and decisions a founder controls

Pick the closest moment

A playbook should feel like a working plan, not a motivational article.

New business

I need my first website.

Decide the first pages, address, offer, photos, customer action and launch order.

Start here
Existing website

My website is old and quiet.

Separate content problems from design problems, technical debt and search visibility issues.

Choose repair or rebuild
Launch deadline

I need to go live next month.

Cut scope clearly, protect the important approvals and publish a first version that can improve later.

Plan the launch
Local customers

I want people nearby to find me.

Tighten your Google profile, service pages, reviews, location signals and enquiry route.

Use local SEO
Funding

I want to check grants first.

Work out whether the project is a pre-approved solution, market expansion, productivity or transformation project.

Compare grants
Control recovery

My supplier disappeared.

Recover domain, hosting, admin, analytics, email and payment access before touching the design.

Check ownership

Playbook method

Every plan uses the same operating order.

  1. Business decisionWhat outcome matters?
  2. Customer actionWhat should visitors do?
  3. Owner controlWhich accounts and approvals matter?
  4. Build pathWhat can be shipped first?
  5. Care pathWhat must be maintained after launch?
  6. MeasurementHow will we know it helped?